Why and how does a multi seller rewards system make sense for your customers?
Because your customers will find more options for earning and spending their points, and be able to satisfy more of their needs with your rewards
Customers understand and appreciate rewards, but they will not take them as seriously if they are just of one business.
Your first step is to create a shopper's club with reward points for a mall or a local market that will make people spend more at member businesses and be more satisfied with their experience.
Customers are then able to gather points on the point of sale using our mobile app, and at the online store we make available for you on our platform.
The desired analytical and emotional appeal of a multi merchant rewards club to consumers:
This is why you need other merchants in your club
If you operate a loyalty rewards system just for your business, you may notice customers often don't bother to join, and in reality, they do not consider you as offering any rewards at all. Sharing your rewards with a group of other retailers, lets customers know they have more options for earning and spending their points.
Even if your store has a distinct role in the market in terms of locality or specialty, you can probably get more of each customers spending budget, and more customers overall, with a well managed multi merchant loyalty program.
How can you find good merchant members for your club?
Merchants in the same mall or neighborhood, who do not compete directly, make good team member candidates for rewards clubs.
Some merchants will be net issuers of points and others will be net spenders. For example, an apparel retailer may be an issuer of points which can be traded at a nearby business for coffee or a snack. Larington guarantees the point transactions, and will make the payments to the businesses who have a net points surplus.
What are the obligations of merchants?
Merchants have the obligation to display a sign which states that they are a member of the club and that the club points can be exchanged for goods in their establishment.
Merchants can choose freely how many points they offer. They can use reward points as a tool to promote specific product categories and items. Merchants can also decide what rewards they offer in exchange for points.
